In 2015, narrative mobile storytelling platform Episode hired Lucy to teach them how to write more compelling stories for teens. Here she helped create concepts such as The Royal Baby, Youtube Star Hayes Grier's first mobile game and tie-in book, as well as worked on stories for some of the biggest pop stars and movie studios in Hollywood.
Keating then took the knowledge she'd learned about pacing, cliffhangers, and audience behavior, and began writing her own serialized mobile content for Radish Fiction. Her first story, Society of Sparrows, gained more than 100,000 reads in the first month.
Since 2015, Lucy has written and consulted for a multitude of mobile gaming and content companies. Her bread and butter is helping game designers better understand and strategize for the 18-35 year old female audience.